Role
Creative Director, Womenswear
Period
2020 — 2024
Category
Contemporary Fashion
Creative direction and womenswear design for Arrabal. A contemporary fashion label built around strong silhouettes, artisanal fabrication, and a bold editorial identity. Projects span ready-to-wear collections, lookbook campaigns, and brand identity development.
Campaign · Portrait · Styling
Campaign — Portrait I
Campaign portrait. Strong editorial identity with architectural garment construction and precise styling.
Campaign · Portrait · Texture
Campaign — Portrait II
Campaign portrait II. Tonal palette with layered textures and deliberate silhouette work.
Lookbook · Detail · Craft
Lookbook — Detail Shot
Lookbook detail shot. Focus on fabrication, seaming, and surface treatment. Italian production.
Campaign · Full Look · Colour
Campaign — Full Look II
Full look campaign shot II. Contrasting volumes and tonal colour story.
Editorial · Movement · Drape
Editorial — Movement
Movement shot. Garment in motion — drape, volume and construction under dynamic conditions.
Campaign · Duo · Coordination
Campaign — Duo
Campaign duo shot. Coordinated looks with shared colour story and complementary silhouettes.
Brand · Identity · Logo
Brand Identity — Logo
Brand identity development. Logotype design, typography system and visual language for the Arrabal label.
Textile · Material · Development
Textile — Fabric Study
Fabric and material study. Textile selection and surface development for the inaugural collection.










