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Arrabal
← Portfolio

Arrabal

Role

Creative Director, Womenswear

Period

2020 — 2024

Category

Contemporary Fashion

Creative direction and womenswear design for Arrabal. A contemporary fashion label built around strong silhouettes, artisanal fabrication, and a bold editorial identity. Projects span ready-to-wear collections, lookbook campaigns, and brand identity development.

Collection Overview

Collection · Womenswear · Editorial

Collection Overview

2024

Full collection overview. Structured silhouettes with refined tailoring and artisanal detail. Creative direction, design, and styling.

Campaign — Portrait I

Campaign · Portrait · Styling

Campaign — Portrait I

Campaign portrait. Strong editorial identity with architectural garment construction and precise styling.

CampaignPortraitStyling
2023
Campaign — Portrait II

Campaign · Portrait · Texture

Campaign — Portrait II

Campaign portrait II. Tonal palette with layered textures and deliberate silhouette work.

CampaignPortraitTexture
2023
Lookbook — Detail Shot

Lookbook · Detail · Craft

Lookbook — Detail Shot

Lookbook detail shot. Focus on fabrication, seaming, and surface treatment. Italian production.

LookbookDetailCraft
2023
Campaign — Full Look I

Campaign · Full Look · Direction

Campaign — Full Look I

2022

Full look campaign shot. Complete styling direction from garment to accessories and set design.

Campaign — Full Look II

Campaign · Full Look · Colour

Campaign — Full Look II

Full look campaign shot II. Contrasting volumes and tonal colour story.

CampaignFull LookColour
2022
Editorial — Wide Shot

Editorial · Wide · Architecture

Editorial — Wide Shot

2022

Wide editorial shot. Environmental context with architectural backdrop and strong pose direction.

Editorial — Movement

Editorial · Movement · Drape

Editorial — Movement

Movement shot. Garment in motion — drape, volume and construction under dynamic conditions.

EditorialMovementDrape
2021
Campaign — Duo

Campaign · Duo · Coordination

Campaign — Duo

Campaign duo shot. Coordinated looks with shared colour story and complementary silhouettes.

CampaignDuoCoordination
2021
Brand Identity — Logo

Brand · Identity · Logo

Brand Identity — Logo

Brand identity development. Logotype design, typography system and visual language for the Arrabal label.

BrandIdentityLogo
2020
Textile — Fabric Study

Textile · Material · Development

Textile — Fabric Study

Fabric and material study. Textile selection and surface development for the inaugural collection.

TextileMaterialDevelopment
2020